Apple’s World Wide Developers Conference was held on the 22 of June. This time it was a completely digital edition. You can watch the full keynote here: https://www.apple.com/apple-events/june-2020/ Things that stood out for me as relevant for the KLM mobile apps were: 🚢 IOS 14 Apple will release a new operating system – iOS 14. It will […]
Author Archives: marcovanheerde
How This Math-Hater Became Data-Driven
When I was six years old, a teacher told me that I was really good at reading and bad at counting. I still don’t understand why she had to frame it that way, but it got stuck in my mind forever. I shied away from all things that concerned numbers from that day. Even when […]
🧮 Metrics and Mindsets for Retention & Engagement
Great podcast with growth expert Andrew Chen, VC Jeff Jordan and editor Sonal Chokski talking about metrics for market places. They explain the value of the DAU/MAU metric, which gives you in insight in the frequency in which your product is used. This can help explain the behavior of your users. Especially when you break […]
Desktop hack for daily files clutter!
I’m a heavy desktop user – is that even a thing? – But during the day I drag and download all things that I’m working onto my desktop. Which turns into a gigantic clutter on which nothing can be found. During a boring plane ride I came up with a small template to keep my […]
KLM Mobile
Responsible for strategy, product, revenue and growth of KLM Mobile app. € – M yearly revenue (51% YoY) 1.1m MAU. Co-manage a team of 50 people worldwide with IT counterpart. KLM Mobile app was awarded second place, best airline app in the World at the World Aviation Festival in 2019 KLM Royal Dutch Airlines has […]
KLM – Location Based Services
Created the Location Based Services team, product strategy and initial products. We developed the airport way finding feature, which helps the passenger find their way through the Airport and to the gate as fast a possible. In the feature we show the map of the Airport, your own location, floor level and your gate. At […]
KLM – Airport Wayfinding
For an Airline it’s important to have as little missing passengers and missed connections as possible. If a passenger cannot find the gate, or is stuck in security and cannot get to the gate on time. His bagage has to be offloaded off the plane. This means that ground personal has to crawl in the […]
Tech in 2020: Standing on the Shoulders of Giants
Benedict Evans – partner at Andreessen Horowitz – released a new presentation with his insights for 2020. It’s a wealth of information and gives me so much energy and inspiration! You can download the deck here. Hereunder the six points that stood out for me. 😴New tech goes from stupid to exiting to boring (p3)Interesting to also […]
Best of September 2019
🌮Are cloud kitchens a new category?Much like cloud computing services, cloud kitchens have become a popular business model for food-delivery providers that want to serve up meals while avoiding the expense of traditional restaurants with their associated high real estate and service staff costs. And is Travis back? https://www.bloomberg.com/news/articles/2019-09-23/uber-ex-ceo-kalanick-grabs-slice-of-india-s-cloud-kitchen-arena 🧠1 $Billion for a mind reading mouse […]
Are IPO’s the new Ponzi Scheme?
💸 🎣 Since Uber became a public company in May of this year, they have to report their quarterly numbers. In the last Q2, they reported an insane loss of 5.2 Billion Dollar 😳! On the other hand, they have an average of 17 million trips a day and an expected total turnover of $59 billion […]