🤬The rise of anxiety consumerism
Gravity blankets – a blanket of roughly 8 kilo’s – is supposed to reduce stress and to improve sleep quality. The company intended to raise 20k on Kickstarter. They raised 4.7 million Dollar! Apparently people everywhere are feeling increasingly anxious and stressed and are trying to combat this with mediation apps, fidget spinners and even coloring books for adults. This Vox article describes the emerging market for anxiety products. People also find flying an increasingly stress-full experience. @CX? How could KLM turn this new human need to be calmed and soothed in to a bussiness opportunity?! Would it be possible to purchase anxiety pills or some relaxing legal drugs when you are flying in international territory? 50 Euro not to feel my legs cramping up in my seat. Sign me up, I’ll pay!
⌚️🏥The darks side of the new Apple Watch?
Last week, Apple launched a new Watch with an EKG designed to offer new health-monitoring options. Great, I’ll buy it. At the same time John Hancock, an American life insurance company announced last week that it will require all policyholders to record fitness and health data using wearable devices. Policyholders score premium discounts for hitting exercise targets tracked on wearable devices such as a Fitbit or Apple Watch and get gift cards for retail stores and other perks by logging their workouts and healthy food purchases in an app.I’m very health conscious and all about tracking everything – see one of my early QS projects here https://vimeo.com/61016506 – But i’m very skeptical about where this might take us.
💰Online shopping in AR
Shopify is a company to watch (or buy SHOP). They are a typical ‘Pick Axe’ company. They make money on other people trying to make money by providing a very simple system for e-commerce. And their speed of innovation is impressive. They just launched a tool for shop owners to sell or show their products in AR. So now you can have a way better look at the product – then just pictures – before ordering it. The attack on regular retail does not seems to slow down. https://www.producthunt.com/posts/shopify-ar