What if you could A/B-test your store setups as easy as testing a website?
This research project led to a full store implementation, pilot and project validation with over 60 beacons for analyzing hot and cold spots, visitor behavior overall store usage. The service makes A/B-testing in retail easy and enables full integration with existing apps creating endless possibilities for integrating off- and online.
In 1 in 7.000 surgeries something is left behind in a body. This can be something small like a cotton, or something big like an instrument. The head of operations asked to use a design thinking approach to solve this problem from a fresh ‘out-of-the-box’ perspective.
This project resulted in a product strategy to reduce accidents on a short-term and completely exclude accidents on the long-term.
ROLE(S) Design research, product strategy
DATA 2013 -2014
CLIENT A hospital – that wants to remain unknown – in the Netherlands