Best of March 2018

The Emerging Tech Trends For 2018 (aka Amy Webb blew my Brain!) 
One of the best keynotes of SXSW this year, was given by Futurist Amy Webb from the Future Today Institute. Her full report premiered a few weeks ago. This are the key findings: 1: 2018 marks the beginning of the end of smartphones2: Pay close attention to China 3: The AI ecosystem flooded with capital, hungry for commercial applications and yet polluted with misplaced optimism and fear – will continue to swell, 4: Policy makers won’t be prepared to deal with new challenges that arise from emerging science and technology 5: In 2018 a critical mass of emerging technologies will converge6: Decentralization is the key theme for 2018Summery here: https://medium.com/@webbmedia/235-emerging-tech-trends-for-2018-f1dfed10971fFull Report here: https://futuretodayinstitute.wetransfer.com/downloads/1e67e996768ac16ee87bcce1036f7ac020180301150134/c383da

After fatal accident, Uber puts the breaks on testing driverless cars. 
One of the biggest emerging markets is driverless car hailing. Image the market for taxi’s, a large part of public transport and a large part of privately owned cars, being taking over by abundant driverless cars. The value will be in the trillions. It is expected that by the end of 2019 driverless cars are 200% safer than human driven cars. But the road to breakthrough innovation is a bumpy one. Last week the first person ever was killed by one of Ubers’ autonomous vehicles, and Uber had to get their cars of the road. This race by the tech giants is so exiting. Side note; Location and mapping products are one of the crucial enabling components of this race. https://www.sfchronicle.com/business/article/Uber-pulls-out-of-all-self-driving-car-testing-in-12785490.phphttps://www.businessinsider.nl/the-companies-most-likely-to-get-driverless-cars-on-the-road-first-2017-4/?international=true&r=US

Best of February 2018


Oops, running app Strava  – LBS data – is a goldmine for ISIS. 
Fitness App Strava – mostly used by runners and bikers, to track and compare progress with other athletes – was confronted with the unintended value of their location data. In a new map, released in November last year every route ever uploaded into Strava was visualized. However, also soldiers on secret army bases worldwide had been using the Strava app to work out. The aggregated exercise patterns of the soldiers tracked by GPS, are clearly visible on the map! And gave away extremely sensitive information on secret army bases worldwide. Oops! http://www.wired.co.uk/article/strava-military-bases-area-51-map-afghanistan-gchq-military
Check out this nuclear marine base in the UK; https://labs.strava.com/heatmap/#16.79/-4.81840/56.06626/hot/all

UPS can’t use drones and driverless vehicles, if it’s up to the American (Teamster) Labour union. I find it interesting that a Labour union sees the commercial potential and impact of drones when it comes to the delivery of packages. And the impact it will have on their members jobs. That might make it even more remarkable, that they want to protect their members, by trying to ban UPS from using this technology. While all along their more savvy – less scared – competitors might thrive and expand on it. A difficult dilemma a lot of employees and companies will face the coming years.
 https://www.cnbc.com/2018/01/24/labor-teamsters-want-to-ban-ups-from-using-drones-driverless-vehicles.html?

Google Flight already knows your flight is delayed 
It amazed me to read that Google Flight is generating more revenue then Priceline and Tripadvisor combined ( $12 billion). (KLM did 9.8 billion Euro in 2016) How do they make this money? They don’t lift luggage in the cold, they don’t try to calm down angry passengers and they are not certainly not maintaining airplanes. They make their billions, by giving excellent flight information and showing travel ads next to it. 🙄🙄To more things even worse, they announced that they will start using AI, historical travel delay data and 3rd party aggregators to label delayed flights, faster then the Airlines can do themselves. Are they making easy money on the back of Airlines? Or should Airlines do a better job providing aggregated flight data to their customers? https://www.fastcodesign.com/90158818/google-already-knows-your-flight-is-delayedhttps://www.blog.google/topics/travel/planning-travel-go-just-got-easier/https://skift.com/2017/03/22/google-flights-gains-popularity-among-millennials-as-it-adds-booking-sites/


Best of January 2018


Why GE Digital Failed

Excellent breakdown of why General Electric (Market cap 146B) failed to achieve their ambition to become the software platform for the Industrial Internet. Despite their excellent starting point – in the middle of the industrial sector- having many internal customers to start with and having deep pockets. Their biggest mistake, was trying to change a whole business all at once. “Trying to boil the ocean, especially within such a large organization is a prescription for failure. Digital transformation starts with one industry, and one business unit, executes ruthlessly gets traction and uses that momentum to spread to other divisions”.Focus is the key.
 https://www.inc.com/alex-moazed/why-ge-digital-didnt-make-it-big.html

Net Promoter Score Considered Harmful (and What UX Professionals Can Do About It)
Interesting article about the flawed reasoning behind NPS scores. And a couple of good suggestions of (less flattering) but more insightfull metrics.Have we been helpful today? Did we make you happy? How delighted or frustrated were you today?
https://blog.usejournal.com/net-promoter-score-considered-harmful-and-what-ux-professionals-can-do-about-it-fe7a132f4430

Can driverless cars mean the end of AirBnB and the hotel industry? (And Airlines??)
Fascinating article about the possible impact of self-driving cars. Or better said, multifunctional, connected boxes on wheels.This development could have a fundamental impact on short and medium Airport travel too. According to this article, this is already happening in 2025. Thats’s only a couple of years away. Exiting.
https://hackernoon.com/driverless-hotel-rooms-the-end-of-uber-airbnb-and-human-landlords-e39f92cf16e1
https://www.reuters.com/article/us-tech-ces-toyota/toyota-unveils-self-driving-concept-vehicle-for-rides-deliveries-idUSKBN1EX1XE


Smart Worker Platform

Factories are on the fronteer of the internet of things. With the Smart Worker Platform we set out to build a mobile app for industrial environments. And give employees insight in the status of machines, assets and processes.

ROLE(S)Design Research, Product Strategy.

 

Schiphol Valet Parking

Schiphol Valet Parking is a mobile service that helps valet personnel with the registration of car damages, vehicle usage and planning. It brings full transparency to the process of Valet Parking. In the first year after the release over 40.000 cars were parked.

The use of the service resulted in a reduction of 50% in damages to be paid out and a major increase of customer trust.

ROLE(S)
Product Strategy, Product Management

DATE
2012 – Current

Client:
Schiphol Valet Parking 

Hago Zorg – hospital cleaning services

The Hago Zorg app is a mobile platform that gives hospitals real-time insight in the hygienic status of rooms, operation rooms and beds. Over 80.000 hospital beds are cleaned in a large hospital every year. Hospitals need insights for quality control and safety.

This contributed to Hago Zorg being the #1 supplier to (6 out of 8) University Hospitals in the Netherlands.

ROLE(S)
Product Strategy, Product Management

DATA
2012 – Current

CLIENT
Hago Zorg

Hago Next – cleaning services

The @lly app is the worlds first mobile cleaning kit. It helps cleaning personnel during their working day. It gives them autonomy and self control and reduces management and improves quality.

@lly redefined the Dutch cleaning market. Resulting in a ground-breaking cleaning company, Hago Next. The mobile service is being used over a 1.000.000 hours at companies like Coca Cola, O’Neill, Achmea and Ziggo

Role(s)
Product Strategy, Product Management 

Date
2010- current 

Client: 
Vebego, Hago Next

 

Google Glass in Health Care POC

How can Google Glass contribute to health care? We started with a proof of concept where a wound care specialist was remotely coached by a doctor from a hospital.

This resulted in trial where patients where treated with and without Google Glass. The patients treated with Google Glass had a reduction of 70% in hospital visits. Making the project a huge success and proving the initial concept.

ROLE(S)
Design Research, Product Strategy

Date
2015

Client:
Hospital and care organization

In-store beacon solution POC

What if you could A/B-test your store setups as easy as testing a website?

This research project led to a full store implementation, pilot and project validation with over 60 beacons for analyzing hot and cold spots, visitor behavior overall store usage. The service makes A/B-testing in retail easy and enables full integration with existing apps creating endless possibilities for integrating off- and online.

DATA
2014 – 2015

CLIENT
HEMA

Surgery process optimization

Total Body Control app

In 1 in 7.000 surgeries something is left behind in a body. This can be something small like a cotton, or something big like an instrument. The head of operations asked to use a design thinking approach to solve this problem from a fresh ‘out-of-the-box’ perspective.

This project resulted in a product strategy to reduce accidents on a short-term and completely exclude accidents on the long-term.

ROLE(S)
Design research, product strategy

DATA
2013 -2014

CLIENT
A hospital – that wants to remain unknown – in the Netherlands