Best of January 2018


Why GE Digital Failed

Excellent breakdown of why General Electric (Market cap 146B) failed to achieve their ambition to become the software platform for the Industrial Internet. Despite their excellent starting point – in the middle of the industrial sector- having many internal customers to start with and having deep pockets. Their biggest mistake, was trying to change a whole business all at once. “Trying to boil the ocean, especially within such a large organization is a prescription for failure. Digital transformation starts with one industry, and one business unit, executes ruthlessly gets traction and uses that momentum to spread to other divisions”.Focus is the key.
 https://www.inc.com/alex-moazed/why-ge-digital-didnt-make-it-big.html

Net Promoter Score Considered Harmful (and What UX Professionals Can Do About It)
Interesting article about the flawed reasoning behind NPS scores. And a couple of good suggestions of (less flattering) but more insightfull metrics.Have we been helpful today? Did we make you happy? How delighted or frustrated were you today?
https://blog.usejournal.com/net-promoter-score-considered-harmful-and-what-ux-professionals-can-do-about-it-fe7a132f4430

Can driverless cars mean the end of AirBnB and the hotel industry? (And Airlines??)
Fascinating article about the possible impact of self-driving cars. Or better said, multifunctional, connected boxes on wheels.This development could have a fundamental impact on short and medium Airport travel too. According to this article, this is already happening in 2025. Thats’s only a couple of years away. Exiting.
https://hackernoon.com/driverless-hotel-rooms-the-end-of-uber-airbnb-and-human-landlords-e39f92cf16e1
https://www.reuters.com/article/us-tech-ces-toyota/toyota-unveils-self-driving-concept-vehicle-for-rides-deliveries-idUSKBN1EX1XE


Smart Worker Platform

Factories are on the fronteer of the internet of things. They are extremely connected. Wit the Smart Worker Platform we set out to build a companion app for the factory. Giving field workers super powers.
We’re currently in a private beta with Vitens at Europe’s largest water pump facility. Field workers use smartphones and Google Glass to make better informed decisions, increase safety and reduce factory downtime.

ROLE(S)Design Research, Product Strategy

DATA
2014 – Current
Client:
co-founder, more at smartworkerplatform.com

 

Schiphol Valet Parking

Schiphol Valet Parking is a mobile service that helps valet personnel with the registration of car damages, vehicle usage and planing. It brings full transparency to the process of Valet Parking. In the first year after the release over 40.000 cars were parked.

The use of the service resulted in a reduction of 50% in damages to be paid out and an increase of client hapiness. Since it’s launch over 100.000 cars are parked using the service.

ROLE(S)
Design Research,  Product Strategy

DATE
2012 – Current

Client:
Schiphol Valet Parking 

Hago Zorg

Hago Zorg is a mobile platform that gives hospitals real-time insight in the hygenic status of a bed. It’s an extention to the cleaning services they provide. Better service by better insights. Over 80.000 hospital beds are cleaned in a large hospital every year. Hospitals need insights for quality control and safety.
Hago Zorg extended the service with a digital component using NFC chips and smartphones. This contributed to Hago Zorg being the #1 supplier to (6 out of 8) University Hospitals in the Netherlands.

ROLE(S)
Design Research, Product Strategy

DATA
2012 – Current

CLIENT
Hago Zorg, hagozorg.nl

Hago Next

@lly is the worlds first mobile cleaning kit. It helps cleaning personnel during their working day. Enabling autonomy and self control. Reducing management and improving quality.

@lly redefined the Dutch cleaning market. Resulting in a ground-breaking cleaning company, Hago Next. The service added transparancy to a very closed industry. The mobile service is being used over a 1.000.000 hours at companies like Coca Cola, O’Neill, Achmea and Ziggo

Role(s)
Design research, Product Strategy 

Date
2010- current 

Client: 
Vebego, Hago Next

 

Google Glass in Health Care

How can Google Glass contribute to health care? Every new tool brings new possibilities if you can find the right fit the upside can be huge. We set out to transform wound care.
We started with a proof of concept where we started remotely coached a wound care specialist by a doctor from a hospital. This resulted in trial where patients where treated with and without Google Glass. The patients treated with Google Glass had a reduction of 70% in hospital visits. Making the project a huge success. Following the trial Google Glass became part of the regular treatment.

ROLE(S)
Design Research, Product Strategy

Date
2018-2015 

Client:
Hospital and care organization

In-store beacon solution


What if you could A/B-test your store setups as easy as testing a website? This is what set of a research into beacon technology and it’s value for retail. Current market solutions are either expensive to implement at scale, aren’t suitable for all type of stores and don’t use opt-in methods.

The research traject led to a full store implementation, pilot and project validation with over 60 beacons for analyzing hot and cold spots, visitor behavior overall store usage. The service makes A/B-testing in retail easy and enables full integration with existing apps creating endless possibilities for integrating off- and online.

DATA
2014 – 2015

CLIENT
HEMA

Total Body Control

Total Body Control app

In 1 in 7.000 operations something is left behind in a body. This can be something small like a cotton, or something big like an instrument. The head of operations asked to use a design thinking approach to solve this problem from a fresh ‘out-of-the-box’ perspective.

In 1 in 7.000 operations something is left behind in a body. This can be something small like a cotton, or something big like an instrument. The head of operations asked to use a design thinking approach to solve this problem from a fresh ‘out-of-the-box’ perspective.

This project resulted in a product strategy to reduce accidents on a short-term and completely exclude accidents on the long-term.

ROLE(S)
Design research, product strategy

DATA
2013 -2014

CLIENT
A hospital – that wants to remain unknown – in the Netherlands