In-store beacon solution


What if you could A/B-test your store setups as easy as testing a website? This is what set of a research into beacon technology and it’s value for retail. Current market solutions are either expensive to implement at scale, aren’t suitable for all type of stores and don’t use opt-in methods.

The research traject led to a full store implementation, pilot and project validation with over 60 beacons for analyzing hot and cold spots, visitor behavior overall store usage. The service makes A/B-testing in retail easy and enables full integration with existing apps creating endless possibilities for integrating off- and online.

DATA
2014 – 2015

CLIENT
HEMA

Total Body Control

Total Body Control app

In 1 in 7.000 operations something is left behind in a body. This can be something small like a cotton, or something big like an instrument. The head of operations asked to use a design thinking approach to solve this problem from a fresh ‘out-of-the-box’ perspective.

In 1 in 7.000 operations something is left behind in a body. This can be something small like a cotton, or something big like an instrument. The head of operations asked to use a design thinking approach to solve this problem from a fresh ‘out-of-the-box’ perspective.

This project resulted in a product strategy to reduce accidents on a short-term and completely exclude accidents on the long-term.

ROLE(S)
Design research, product strategy

DATA
2013 -2014

CLIENT
A hospital – that wants to remain unknown – in the Netherlands